Ruka Pro: Consumer - pro community mixer
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An open invitation with a capacity of 50 for our Ruka village to celebrate the pilot of the Ruka Pro Academy powered by Schwarzkopf. There’ll be a panel, food and great vibes!
Time:
6pm - 9pm
Audience:
Ruka CGC, co-creators, consumers
Ruka Community Mixer Timetable:
6:00 - 6:30 pm:
Arrival
Guests arrive, explore Ruka's products and get to know each other.
6:30 - 7:15 pm:
- Hair Wars: Battle of the Curls.
- Top Knotch: a Hair Showdown.
- Tress’ Test
7:15 - 8:00 pm:
Panel Discussion:
Kike, Abibat, Agnes, Eva moderated by Tendai.
8:00 - 9:00 pm:
Shopping, Mingling & Music
Continue shopping, mingling, and enjoy some great music to wrap up the evening.
This is how it works.
Hair Type
Level
We hated all the numbers and letters in the ‘curl type’ system. So we scrapped it.
Hair Type: Our intuitive texture guide is based on the words you already use today to describe your hair - kinky, coily, curly and stretched.
Level: Within each of these texture groups, we’ve defined a gradient from loose to tight. For example, Curly 1 = a loose curl texture, Curly 3 = a tight curl texture, Curly 2 = somewhere in between. You’ll see these textures as symbols across our website to help as a reference as you shop.
Read more about the guide from our Specialist team here.
- Choosing a selection results in a full page refresh.